Burger King releases meat perfume

BEFORE READING

1. SYNONYM MATCH: Match the following synonyms from the article:

1.	perfume	a.	comments
2	captures	b.	concerned
3.	essence	c.	presents
4.	features	d.	success
5.	mood	e.	aftershave
6.	desperately	f.	spirit
7.	feedback	g.	urgently
8.	irresistible	h.	atmosphere
9.	worried	i.	catches
10.	big hit	j.	attractive

What do you buy the man who has everything for Christmas? How about some perfume that smells of meat? The US hamburger giant Burger King has just released a fragrance for men based on the smell of its Whopper burger. The company is advertising the scent, called Flame, on its website firemeetsdesire.com. It says: “The Whopper sandwich is America’s favourite burger. Flame….captures the essence of that love and gives it to you.” The website also invites visitors to “Behold the scent of seduction.” The site features a variety of romantic images, including candlelit baths, wine and sunsets. Burger King says Flame will allow men to “Set the mood no matter what mood you’re in the mood for”.


The scent is on sale online for $3.99, although just five days before Christmas, it was sold out. It is on sale in New York, for those who desperately want to buy a bottle. The website that is marketing Flame has a lot of feedback from some very satisfied customers. It seems the body spray is doing some amazing things to make men more irresistible. We found several people who were more than happy with their purchase. Jason Lowe from San Diego said: “I like the smell but would like the body spray to have the smell of extra cheese.” Carmen Diaz from Los Angeles said she loved the smell, but was worried about the number of dogs that now followed her husband. The fragrance has not yet been a big hit with vegetarians.

COMPREHENSION 

1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):

a.	Burger King is selling perfume that smells of its burgers.	T / F
b.	The new fragrance is called ‘Fire, Meats, Desire’.	T / F
c.	Burger King’s Whopper sandwich is America’s best-selling burger.	T / F
d.	The perfume’s website has a variety of images of burgers and meat.	T / F
e.	There is plenty of the perfume left if you want to buy it online.	T / F
f.	A man said he would like the perfume more if it has a cheesy smell.	T / F
g.	A woman said her husband wore the scent and started following dogs.	T / F
h.	Strangely, the biggest customers for the perfume are vegetarians.	T / F